DSC_0020.JPG

It’s with great pride I announce the release of the SanDisk Sansa Connect, the new Wifi-enabled portable MP3 player set to free you from the USB cable chaining you to your PC, allowing you to listen to personalized radio, download music, share music with friends over Yahoo! Messenger, and view photos from Flickr, all direct over any Wifi network. Here are a few of the features not shared by either iPod or Zune:

It’s pretty fresh if I do say so myself, but why trust me? Here’s what Engadget had to say after spending a day with the device:

The Connect is tied to Yahoo! Music Unlimited for its subscription download model and streaming radio, and we’ve gotta say, a WiFi DAP really brings the model into its own.

Hells yeah. But they aren’t the only ones. Gadgetaholic liked it, too:

Sandisk has another winner here; I have no doubt. I am thoroughly impressed with the features available on this little device. Once you hooked this player up to your wifi network, it is almost impossible to put it down. This is what the Zune should have been.

You said it, homey. I also wanted to give a special shout out to my man Chris Leckness from Mobility Site for his very informative (and complimentary) unboxing and initial walk-through videos. Thanks, yo.

For me personally, the SanDisk Connect has put me in a completely different mode of portable music listening and discovery. I didn’t even connect mine to a computer for a week. I fired it up, started listening to personalized LAUNCHcast, and as songs I loved would play I’d grab the whole album. Then it was time to leave the house so I walked out the door and into the car, connected it to the line-in, and backed out of the driveway. The device elegantly said, “um, lost the connection to Wifi, dude”, so I flipped over into “My Library” and hit “Shuffle All” to start listening to the many songs I’d downloaded. Then when I got home the device was smart enough to wake up, realize there was Wifi available again, and restart my downloads. Simple and genius management of limited connectivity.

But there’s so much more. The Sansa Connect really underscores Yahoo! Music’s strengths and future direction, showing that we’re not just a way to get your music, but a set of services you use to manage your music experience across multiple endpoints. When you add songs to your library on the Sansa Connect, you’re also adding to your library on our servers and in Yahoo! Music Jukebox. The playlists you create in Yahoo! Music Jukebox show up on the Sansa Connect. When you rate songs on the Sansa Connect, the ratings will impact your LAUNCHcast station when you’re listening in the Web. The Sansa Connect is not an island, it’s part of your holistic Yahoo! Music experience. Yahoo! Music knows your music preferences, and helps you take them anywhere. Invest now, much more to come.

And of course you get other great Yahoo! features such as music sharing via Messenger and photos via Flickr. Can Rhapsody or Napster give you that? Thought not. How about Zune or iPod? Neither can give you unlimited music for one low price and neither are connected to the Internet for music discovery, playlists, and library management. My sixteen year-old daughter has a Zune, goes to a high school with 3700 kids, and has never once encountered another person with a Zune, shared music, or even used the Wifi functionality on the device. Welcome to the social? It’s 2007. How about welcome to the Internet. Duh.

[unfortunately controversial paragraph removed, explanation here]

So what are you waiting for? Buy one (or more!) now from Circuit City and subscribe to Yahoo! Music Unlimited if you haven’t already.

Word up,
ian c rogers
Yahoo! Music