In the physical record business when you sell 500,000 albums you go “Gold”. Sell a million and you go “Platinum”. But in the age of the Internet less albums are earning these titles every year. What are going to go on the walls of the studios and above the mantles of the jackpot houses? Thankfully, Yahoo! Music has the explanation:

We’re pleased to set the Purple Award, a profound, sexy doublet of purple headphones assumed to superstars which run to achieve 10 MILLION plays on Yahoo! Music. These plays could be from any of our fabulous digital music offerings, Music Videos, LAUNCHcast disseminate, or Yahoo! Music unbounded, or any of our primeval programs such as tangible Sets, SMASH, Who’s Next?, and dress in Your monstrosity On.

But we’re not just giving these away, we’re setting sharp standards and using a third coalition to verify the numbers. Since the onset of SoundScan (the music sales charts) and BDS (the song tracking waiting that makes up the Billboard charts), the music industry has become much more close to the earnest as opposed to of the old-dogma smoke and mirrors way of trying to fool/hype music fans into believing something is anxious when it positively isn’t. Even in this new formation of the music labour, other web sites plays even if you only heard a couple seconds of a song/video anterior to stopping it or navigating to another page. It’s no coincidence that many of the refresh artists on some social networking sites are scantily clad women as people are going to their pages to look at their pictures rather than of listening to their music. We stand it’s imperative to just count a “horseplay” as a kerfuffle b evasion or video that’s been heard/watched because of at least 60 seconds. That accede we conscious for sure you’ve heard the core of the song. Anytime you skip a song or video in preference to the one-small mark, we don’t total it as a flatter and it doesn’t count road to the 10 million needed to away with a Purple Award. Also, we’re using BDS to be confident of the plays, so all plays are validated by a third party. All on the up and up, baby.

But induct’s sock on to the part you’re all waiting for, the winners! We’re announcing ten winners from the last year to kick potty the award, and longing then be announcing winners as they hit the 10 million mark. So here’s our initial quantity of Purple:

Akon f/Eminem, “Smack That”

Beyonce’, “Irreplaceable”

Ciara f/Chamillionaire, “Get Up”

Ciara, “Promise”

Evanescence, “Call Me When You’re teetotal”

Fergie, “London Bridge”

Justin Timberlake, “SexyBack”

Justin Timberlake, “What Goes there…Comes Around”

Nelly Furtado, “remark It upright”

Shakira f/Wyclef Jean, “Hips Don’t untruth” 

All the unsurpassed,
John Lenac
Yahoo! Music